Decide what kind of blog you are interested in creating. You have to start somewhere, and the first key decision is what kind of blog you want. You might want a personal blog for yourself, family, and friends, a blog about your profession, something about your business or the company you work for or something entirely different. Once you decide on the type of blog, you can decide which blogging service fits best.
Start thinking about a name. “John Doe’s Blog” works, but it’s kind of boring. Have some fun here. Catchy blog names are almost a tradition in the blogosphere.
Go visiting. Have a look at the blogging services mentioned in this chapter and any others you’ve heard about. How do they look and feel to you as a prospective customer?
Taglines matter. Besides a name, invest some time in coming up with a tagline for your blog. Taglines are a must for most standard blog templates and helpful to let first-time visitors to your blog know what they’re in for.
Name that rose. If you are going to have a TypePad, Movable Type, or WordPress blog, start shopping now for a domain name at a domain registrar. I recommend www.godaddy.com because of the years of excellent service I’ve gotten from this company. How you affix your new domain name to your new blog differs with each service, but you’re going to want to do this from the get-go.
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