Pick five things you’re interested in. Think of five things in your life you’re interested in, anything from how to get a job to great grill recipes and punch them into Google Blog Search at http://blogsearch.google.com.
Accessorize. You’re going to want to keep track of the blogs you find that are especially well written, so pick up Google’s Notebook for Internet Explorer or Firefox at www.google.com/notebook, or invest some time in trying out any one of the free or trial RSS readers.
Start commenting. Every blog is an open-ended invitation to a conversation. When you read a post that’s worth your time, drop the blogger at least a quick “attaboy” to encourage the blogger. Got something to say about the subject of a post? That’s what comments are for!
What’s your tag? As you find, read, and surf blogs, you’ll start to notice certain tags get your attention time and again. To improve your ability to hone in on what you want out of blogs, visit www.technorati.com/tag/ and see what other tags might be related.
Spring-clean your feeds. Take a good hard look at your feeds in your RSS reader of choice.
How many are still pulling their weight, and how many are old, tired, and faded? Feedweeding is a fact of online life. Make it easier on yourself by pruning your feeds at least once a month.
Collect your comments. Whether you use one of the services mentioned in this chapter or some other tool, being able to track, manage, and respond wherever you comment is a powerful tool for building a reputation as someone who matters in the blogosphere.
Work your tags. Find the handful of tags that matter most to you. These are centers of attention online. Spend the time and energy learning at Technorati and elsewhere who is paying attention to these tags on an ongoing
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