What’s the beat? What is your blog about? Or put another way, what things rock you, get your attention, and move you to write? The sooner you define your core beats, the less chance you’ll alienate some of your readers before you find your focus.
Set up your blog radar. Whether you use your Google homepage, Pageflakes (www.pageflakes.com), or Protopage (www.protopage.com), you want to build something that lets you track your beats on a daily basis.
Theme your blog. Structuring your blog moves it from the realm of walking a tightrope above the alligator pit to integrating blogging into your professional life in at least a somewhat predictable way.
Read for results. One of the best ways of learning how to write well is to read well. Find posts that make you think, “I wish I’d written that!” and try to figure out why that post rang your bell.
Once you’ve taken those first steps, it’s time to crank up the volume:
Listen to your FeedBurner feedback. FeedBurner has been covered in detail elsewhere.
The point here is that you need to regularly review which of your posts have the most
impact and readers, and why.
Get social. Making it easy for your readers to add your posts to their social bookmarking picks is only the start. After surveying all the social bookmark sites out there (you can find a very long list at www.socialize-it.com), decide in which ones you want to be active and get known.
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